Dude, i work for Leo Burnett Dubai — but we ain’t loaded, so please don’t think we’ve got money coming out of our ears.

Can’t wait to hear from you

Simon

May Zeus shit on God.
May an unknown power damn God.
May Suffering Jesus shit on Baby Jesus. (Anachronistic, but grammatically correct.)

This allows ‘fuck you’ subtleties of intention and interpretation:

May Freyja fuck you!
May Thor fuck you!

This sounds a bit awkward. This makes it seem like the act conforming to the “standards set therein” makes the processes more efficient. Using “reduce” links the reduction of down time more strongly to the processes than to him. Part of the awkwardness can be mitigated by simply changing “which in turn effectively reduce” to “which effectively reduces”, but this links the reduction of down time to his approach rather than the processes.

“He uses an outside-the-box thinking approach, yet conforms to the standards set therein, to make processes more efficient, which effectively reduces downtime.”

I think this sounds less awkward. I think this would be slightly strange in writing. To make it more natural for writing, you could use parenthesis around “yet conforms to the standards set therein”. For written language, this is fine, but for it to sound natural in spoken language, I think “which effectively reduces downtime” would have to be used as an aside or an afterthought. If you need more emphasis on reducing downtime, you could either put it into its own sentence, or move it to the front of the sentence.

Hope this helps. Also, I’m neither linguist nor grammar expert, so it’s possible I made a mistake or that someone else can offer a more thorough explanation.

err…