My old friend Michael Ramage has a hand in this installation in the Yerba Buena Center for Art’s Sculpture Garden. He’s designing and building a pair of domes, made from layers of bricks and mortar and styled on ancient techniques. The artist behind it is Jewlia Eisenberg & Charming Hostess, and the vision is that the domes will be an outdoor venue for music, contemplation, and mind-expanding activities throughout the summer. I visited on Tuesday, and I was struck by the ways that each dome’s oculus (fancy word for the open, circular window at the top of the dome) framed the surrounding sky and buildings. That perspective actually kind of made the generic buildings at 3rd and Howard appear to be somewhat cool. Didn’t think that would be possible.
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When the Whole Earth Catalog (WEC) was published in late 60s and early 70s, the idea was to create a finely curated list of everything “useful, relevant to independent education, high quality or low cost, not already common knowledge, and easily available by mail.”
The Dymaxion World of Buckminster Fuller, Fall 1968. From Arts & Ecology.Steve Jobs once referred to the WEC as “the bible” of his generation, and it’s no wonder that he admired it: Each issue of the catalog was sprawling, ambitious, smart, lovingly crafted, and very much in keeping with the best of Northern California’s innovative spirit — progressive, irreverent, and (in its own way) ruthless.
The title of this post refers to a (perhaps apocryphal) account of the user experience considerations of the WEC. Reportedly, the catalog’s design editor, J. Baldwin, said that the catalog was an attempt to bring everything (of value) in the world to within two1 phone calls for any reader. Which was undoubtedly great at the time, but not quite good enough to escape the development of the one-call solution — the dial-up modem. Doh! And the no-call solution — broadband!
And yet, when you compare the infinite variety of the web to the refined encapsulation of the WEC, it’s easy to see the value of expert curation. Doesn’t it seem like the great opportunities for progress in web content is to become more like the WEC — reliable, readable, smart? And even reader-supported? (After all, the WEC cost $5 in the 60s; $31.85 today. As one of the Whole Earth editors wrote, people will pay for authenticity and findability).
1 For the record, I’m not exactly sure what the significance of “two” is, rather than “six” or “three.” Would the first call would be the Whole Earth Catalog, and the second would be to ... the product creator? Or the first would be to the product creator, and the second would be to ... someone else?
Oh wow, our pal Greg Gardner put together a really nice collection of new music from local bands. It’s called In A Cloud, which describes the recent winter weather and the album itself is a time capsule of San Francisco sounds in 2009-10. My favorite song is a sweet little thing called “Baby Held” by the elusive and pseudonymous Jacques Butters; you can listen to it below. There’s plenty more on the album — a lovely track by Sonny & the Sunsets, a good one from the Sandwitches, a keeper from Kelley Stoltz. You can buy it directly from Greg’s label, Secret Seven Records. Yay.
Jacques Butters, Baby Held
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I tend to obsess over outdoors gear. The pinnacle (or nadir, as the case may be) of this obsession was the spring/summer of 2001, when I hiked the Pacific Crest Trail. Over four months, I sampled a ton of gear — six pairs of shoes, a few different shirts, jackets, socks, shelters, cookware. I had dozens (maybe hundreds) of conversations about this stuff, spent hours discussing the various qualities that distinguished some little piece of backpacking equipment or apparel as the lightest, strongest, driest, most comfortable, most long-lasting, most whatever.
What did I take away from these discussions? Two things: (1) At some point, rational evaluation becomes religious debate. Gear nerds have deep, complicated relationships with their hardware, and we have a hard time remaining level-headed about the stuff saves our butt during a thunderstorm, or keeps us consistently comfortable as temperatures change. And, (2), for me, Patagonia apparel lasted longer, bounced back better, fit better, dealt with rain better, and just generally worked better than the other stuff I tried. Others poo-poo-ed it as “Pata-gucci.” Froofy, high-end couture posing as outdoor gear, i.e. stuff that “real thru-hikers” wouldn’t be caught dead in.
All of this is good and well, but I recently came across another excellent aspect of it. (And I still wear it).
Called the Footprint Chronicles, they’re a series of detailed accounts of how individual pieces of their gear are made — where the material is sourced, how fair labor practices are ensured, how the garment is assembled.
This example takes you through the design and construction of the Nano Puff Pullover, made from recycled polyester.This is a different kind of marketing, clearly: Documentary accounts that highlight the qualities of the company, rather than the performance of the gear. I’d be interested to know how (or if) they measure the return on investment of this kind of thing.
Sarah brought over an excellent old book called The Trees of California, by Willis Linn Jepson. It was published in 1909, and it had some amazing photos of the redwoods up north.
The caption reads: “Fig 15. REDWOOD (Sequoia sempervirens Endl.) Making the “undercut”, which determines the direction of the fall, on a tree 16 feet in diameter. Humboldt woods.” Photo: A.W. Ericson.
Amazon sells Trees of California for $75, but you can read it for free at Google Books. Cool.
If you haven’t been to San Juan Bautista, you need to go. It’s a little ways south of San Jose, an hour east of Big Sur, a long but not impossible trip from San Francisco. Mara and I were there last winter, and I keep meaning to spread the word. It’s a real getaway with good old-fashioned California heritage and big cacti and a nice bakery and a good vibe.
It’s also got a mission, and it’s in the heart of artichoke country. They say that hard times are when the big ideas really take hold. Maybe it’s time to get that marimba you’ve always wanted.
Last Friday, we improvised a parlor game during a visit to Sarah’s parents’ East Bay homestead. They’ve got tons of books on California history, including a gem called California Place Names: The Origin and Etymology of Current Geographical Names by one Erwin Gudde, a Cal professor and friend of Sarah’s fam. There wasn’t much “game” to the game; someone shouted out a city or county or river name, and then we all offered theories about its origin before flipping to its entry in the book and reading aloud.
A sample. Yosemite:
From the Southern Sierra Miwok yohhe’ meti or yosse’ meti [meaning] “they are killers,” derived from yoohu– [meaning] “to kill,” evidently a name given to the Indians of the valley by those outside it ... Edwin Sherman claimed discovery of the valley in the spring of 1850, naming it “The Devil’s Cellar.” In March of 1851, it was entered by the Mariposa Battalion and named at the suggestion of LH Bunnell: “I then proposed that we give the valley the name of Yo-sem-i-ty, as it was suggestive, euphonious, and certainly American; that by so doing, the name of the tribe of Indians which we met leaving their homes in this valley, perhaps never to return, would be perpetuated.”
There’s so much information in here that it’s hard to know where to start, but (1) Yes, majestic wilderness should be called things like “they are killers.” This should be a requirement for any place that is rugged and majestic and awe-inspiring. What words can match landscapes like these? Those that involve violent death, for starters. (2) I can guess at why were the Indians leaving, “perhaps never to return,” but this seems like a detail that should be, say, expanded. (3) The “y” at the end, for my money, makes more sense. It was replaced by an “e” in 1852 by a Lt. Tredwell Moore. No explanation is given as to why; the implication is, why not? More on Yosemite here, but the whole book is pretty great.




















