business

The correlation between familiarity and value

by Doug LeMoine on 20 February 2010

John Perry Barlow, discussing the Grateful Dead’s methods of engaging its audience: What people today are beginning to realize is what became obvious to us back then  —  the important correlation is the one between familiarity and value, not scarcity and value. Adam Smith taught that the scarcer you make something, the more valuable it becomes. In [...]

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