by Doug LeMoine on 20 July 2009
Great design hits you on many levels. During our staff meeting today, Nick gave a nice example of the way it can hit the subconscious: When you shut the door of a luxury car, like a BMW, it feels different. And this feeling may not even register in the conscious mind, but I think it [...]
by Doug LeMoine on 7 December 2006
A lot of collaborative work goes on at Cooper (where I work). Designers team up to understand a problem, or to envision a better way of solving it. Sometimes, we collaborate with clients to figure out what’s possible and where possibility and desirability meet. In any case, it’s hard to trace back any particular idea [...]