future

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I love reading, and I’ve been thinking a lot about how technology is affecting the way that we read now and in the future. I keep thinking about something Sven Birkerts said in a 1998 interview with Harpers: “If you touch all parts of the globe, you can’t do that and then turn around and look at your wife in the same way.” [PDF] Of course, one could be turn around and look at one’s wife in a more informed, more educated way, but that’s not the way he sees it. I share this anxiety: I love reading the New York Times on my phone, but I can’t help but sense that something will be lost if all printed matter moves in this direction.

My bookcaseThis is the top shelf on one of our book cases. It’s comforting to have the books sitting there; they’re like a version of myself, sitting on a shelf, disassembled and re-arrangeable.

In August 1995, Harpers Magazine conducted a round table discussion with Wired’s Kevin Kelly, author Sven Birkerts, the Well’s John Perry Barlow, and Mark Slouka. The results were condensed in the magazine [PDF], and the conversation outlines the two ideologies that continue to converse today: Those who believe that the paper incarnation of the book is an irreplaceable arena for the delivery of its content, and those who don’t. Birkerts discusses the former in his 1995 book, The Gutenberg Elegies: The Fate of Reading in an Electronic Age.

In 2004, the National Endowment for the Arts sent a shot across the bow in a paper called “Reading at Risk,” [PDF]. The researchers surveyed 17,000 people, and they concluded that the future of literary reading is bleak: “Literary reading in America is not only declining rapidly among all groups, but the rate of decline has accelerated, especially among the young.”

Still, the total number of books sold continues to rise, so is the future really that bleak? The NEA thinks so. It released a follow-on to Reading at Risk called “To Read or Not To Read.” This study focuses on young readers, and links the decline in reading to “civic, social and economic” risks.

Last spring, Nicholas Carr discussed Google’s effect on literary reading in the Atlantic, provocatively titled “Is Google Making Us Stupid.” [I discussed this in a blog post at the Cooper Journal called “Dumb is the new smart”]. In it, he interviews a blogger who confesses the following:

“I can’t read War and Peace anymore,” he admitted. “I’ve lost the ability to do that. Even a blog post of more than three or four paragraphs is too much to absorb. I skim it.”

The article also sparked a discussion on brittanica.com, collected in a forum called “Your Brain Online.” It’s got a lot of interesting stuff from folks like Kevin Kelly, Danny Hillis and Clay Shirky, author of Here Comes Everybody, who thinks that the “unprecedented abundance” of the web will function to break the vise-grip of the “literary world” on culture:

It’s not just because of the web — no one reads War and Peace. It’s too long, and not so interesting. This observation is no less sacrilegious for being true. The reading public has increasingly decided that Tolstoy’s sacred work isn’t actually worth the time it takes to read it, but that process started long before the internet became mainstream ... The threat isn’t that people will stop reading War and Peace. That day is long since past. The threat is that people will stop genuflecting to the idea of reading War and Peace.

Ursula Le Guin disputes the notion that people have ever read War and Peace. (Well, maybe.)

Self-satisfaction with the inability to remain conscious when faced with printed matter seems questionable. But I also want to question the assumption — whether gloomy or faintly gloating — that books are on the way out. I think they’re here to stay. It’s just that not all that many people ever did read them. Why should we think everybody ought to now?

The title of her recent Harper’s essay pretty well sums up her position: “Notes on the alleged decline of reading.” It roars through the various aspects of the state of reading and publishing, quickly turning into a ringing indictment of corporate publishers:

The social quality of literature is still visible in the popularity of bestsellers. Publishers get away with making boring, baloney-mill novels into bestsellers via mere P.R. because people need bestsellers. It is not a literary need. It is a social need. We want books everybody is reading (and nobody finishes) so we can talk about them.

On that social note

I was just looking at my beat-up copy of “The Dharma Bums,” and I felt a sort Chris Matthews-esque tingle. I bought it during high school at Rainy Day Books in Fairway, Kansas, and it sparked my fascination with the West Coast, years before I ever traveled here. Would I ever read it again? Probably not. In fact, just now, I could barely read even a couple of pages without feeling like Kerouac was on auto-pilot. But I like the idea that my bookshelf is a kind of externalization of myself, a collection of important influences and expressions. The future of my books appears to be not so different than the present: A combination of talismans, objects of beauty, and points of reference.

On the subject of reference, in (wait for it) a Harper’s essay called ““A Defense of the Book,” William Gass talks about the pleasures of not having the world at your fingertips:

I have rarely paged through one of my dictionaries (a decent household will have a dozen) without my eye lighting, along the way, on words more beautiful than a found fall leaf, on definitions odder than any uncle, on grotesques like gonadotropin-releasing hormone or, barely, above it — what? — gombeen — which turns out to be Irish for usury.

And holy crap, there’s a whole lot more Gass at Tunneling. Articles, links, thoughts. I love the Internet.

Last weekend, I had an unlikely opportunity: I was invited to sit on a panel that discussed the future of small literary presses, non-profit publishing, and — in general — books that took place at Coffee House Press in Minneapolis. I love books, reading, and non-corporate media, so I jumped at the chance to talk about this stuff in public. You may ask: Why me? I have a person on the inside who knows that I like to talk.1

My fellow panelists were a murderer’s row of publishing insight. Rick Simonson is the co-founder of Copper Canyon Press and a book buyer at the Elliott Bay Book Company in Seattle; Richard Nash is the publisher of Soft Skull Press; Patricia Wakida runs Wasabi Press; and, Michael Coffey is the Managing Editor at Publisher’s Weekly (and the author of an excellent baseball book, 27 Men Out).

When we got started, I suspected I’d been tossed in a shark tank wearing a meat necklace. I found myself rattling on about things in my frame of reference — technology, social media, iPhones, Kindles, stuff wanting to be free — and I worried that all of it was simply chumming the waters for my fellow panelists who (a) know a lot about publishing, and (b) clearly recognized that their business models are being eroded by technologies that offer new ways to read (i.e., everything with a screen) and supply chain disintermediation, i.e. Amazon.

Side note: The weather was beautiful

Flickr photoWhenever I take a picture of him, Fish (i.e., Chris Fischbach of Coffee House) tells me: “I better not see this on the Internet.” But I just had to take this one while he and Katie (of Graywolf and New York Times fame) took me on an excellent walk along the Mississippi just before winter arrived.

As it turned out, we had a series of productive conversations. My colleagues and the audience were keen to know about how companies go about determining the right way to conceive technological products, and to implement them appropriately. Meanwhile, I learned a lot about small presses, publishing, and the ways that editors at literary presses think about their work. Allan Kornblum, the founder of Coffee House Press, saw himself as “the inheritor of the Maxwell Perkins tradition” in creating deep and lasting relationships with artists, supporting them and providing a consistent venue for publication. Fish said that he wanted “to create art objects that last.” Both of those goals make a lot of sense to me, and they seem like a firm foundation for a business in transition.

So, what is the future of reading, anyway?

I’m going to put together another post about my thoughts on this topic, and in the meantime I’m going to be digesting some of the work that my fellow panelists referenced during our discussions; this list includes Ursula Le Guin’s “Notes on the alleged decline of reading” that I saw in Patricia’s pile of notes; Michael mentioned Bill McKibben’s new book, Deep Economy in making a comparison between regional literature and a larger movement toward regional and local economies; Richard spoke a couple of times about literary subscription programs, such as Soft Skull’s annual edition, and Powell’s indiespensable list.

1 I was there because my friend Fish (the senior editor at Coffee House Press) thought that my experience with technology and online product strategy would complement the deep expertise of the small press luminaries on the panel. Or perhaps he just wanted to see what happened when I said the words “Kindle” and “free” around Michael Coffey. In the end, there would be no way of knowing.